![]() Start with a detailed description of the product or service your business provides, before explaining where it sits within the industry and why you are targeting this niche. Although the summary sits at the front of the document, you should save writing it until after you’ve completed the rest of your business plan.Ī full description of the demand your business will serve. This section is vital because busy readers will use it to decide whether they should bother delving into the detail. This is what your lenders and investors will expect to see, so you should at least begin with these basics before considering whether to adapt it to reflect the unique circumstances of your business.Ī clear, punchy overview of your business that leaves readers hungry to learn more. Most business plan templates adopt a standard layout.
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